QR-codes everywhere…

QR-codes (QR =Quick Response) seem to be everywhere. Amazon.co.jp has an i-Appli, which reads the ISBN from the barcode on the back of a book and takes you directly to the Amazon.co.jp i-mode site to order the book instead of buying it in the bookshop.

People in the mobile industry have QR-codes on their business cards:

QR code on business cards
QR code on business cards
Download our report on QR code applications for mobile phones in Japan
Download our report on QR code applications for mobile phones in Japan

Copyright·©1997-2013 ·Eurotechnology Japan KK·All Rights Reserved·

Music on mobile – as a "killer application"

Turns out that music is a killer application on mobile – we are working on a number of projects in the mobile music field. We just completed our “Mobile Music Japan” report.

With an incredibly much smaller potential customer base KDDI/AU delivered more downloads of 20-30 second songs (chaku-uta) than Apple’s i-Tunes. Motorola reportedly announced a mobile phone incorporating i-Tunes at the recent CES show in Las Vegas. KDDI/AU‘s tremendous success with chaku-uta indicates that combining Motorola phones with i-Tunes will be very successfull indeed. AU reported 1 million Chaku-Uta-Full downloads within the first 48 days of service (chaku-uta-full started on November 19, 2004).

Copyright·©1997-2013 ·Eurotechnology Japan KK·All Rights Reserved·