Thursday, January 27, 2005
QR-codes everywhere...
QR-codes (QR =Quick Response) seem to be everywhere. Amazon.co.jp has an i-Appli, which reads the ISBN from the barcode on the back of a book and takes you directly to the Amazon.co.jp i-mode site to order the book instead of buying it in the bookshop.
People in the mobile industry have QR-codes on their business cards:
Download latest version of our QR code report here:
People in the mobile industry have QR-codes on their business cards:
Download latest version of our QR code report here:
Tuesday, January 11, 2005
Music on mobile - as a "killer application"
Turns out that music is the killer application on mobile - we are working on a number of projects in the mobile music field. We just completed our "Mobile Music Japan" report.
With an incredibly much smaller potential customer base KDDI/AU delivered more downloads of 20-30 second songs (chaku-uta) than Apple's i-Tunes. Motorola reportedly announced a mobile phone incorporating i-Tunes at the recent CES show in Las Vegas. KDDI/AU's tremendous success with chaku-uta indicates that combining Motorola phones with i-Tunes will be very successfull indeed. AU reported 1 million Chaku-Uta-Full downloads within the first 48 days of service (chaku-uta-full started on November 19, 2004).
With an incredibly much smaller potential customer base KDDI/AU delivered more downloads of 20-30 second songs (chaku-uta) than Apple's i-Tunes. Motorola reportedly announced a mobile phone incorporating i-Tunes at the recent CES show in Las Vegas. KDDI/AU's tremendous success with chaku-uta indicates that combining Motorola phones with i-Tunes will be very successfull indeed. AU reported 1 million Chaku-Uta-Full downloads within the first 48 days of service (chaku-uta-full started on November 19, 2004).
