Keep fit and save electricity
Geeky way to persuade people climb the stairs – see in in Tokyo/Shibuya
Its not easy to persuade people to climb the stairs instead of taking the elevator.
Tokyu Hands store in Shibuya found a geeky way to persuade people to Keep fit and save electricity at the same time:
Show the calories your body burns walking up the stairs, which should help you loose weight – and save on the store’s electricity bill at the same time.
After the Fukushima nuclear disaster and the closure of all of Japan’s nuclear power stations, saving electricity has become a top priority. In Tokyo’s subway and trains fluorescent lighting has been replaced by LED lighting, some fluorescent tubes have been removed, and some elevators were at least temporarily shut down to save electricity – in Japanese: 節電. The Tokyu Hands Store in Shibuya found a geeky way to encourage customers to keep fit, burn calories, climb the stairs, and save electricity all at the same time.
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