Category: Economy

  • Briefing the President of the Federal Republic of Germany, Horst Koehler

    Briefing the President of the Federal Republic of Germany, Horst Koehler

    Japan technology briefing for the President of Germany, Horst Köhler

    Japan is a technology super power full of creativity and power to innovate

    Tokyo, April 3, 2005

    Briefing given to the President of Germany, Horst Koehler, and his wife, by Gerhard Fasol in the German Embassy, Tokyo, on April 3, 2005, at the beginning of the President’s official visit to Japan to open the “German Year in Japan”. Accompanying President Horst Koehler were 20-30 leaders of Germany, including Members of Parliament, the President of the German Federation of Industry – the German Ambassador to Japan was chairing the meeting.

    1 Excellency, Dear President: Japan is a technology super power

    Japan is a technology super power, with strong creativity and power to innovate. I would like to illustrate this fact with a few examples, how innovation in Japan creates new industry sectors and new employment, I would like to describe some consequences for Germany and for Europe, and express some recommendations.

    • Many inventions, which change the world and which create employment, come from Japan. I would like mention two examples here:
      • Gallium-Nitride light emitting diodes replace light bulbs and fluorescent tubes for illumination and displays
      • The mobile internet changes our life, started in Japan and it’s development is most advanced in Japan
      • There are many more technology breakthroughs and inventions from Japan, for example carbon nano-tubes or electronic money
    • Interaction with Japan enforced total restructuring of leading US companies, including INTEL and MOTOROLA. According to my knowledge, there are almost no European companies yet which were forced to totally restructure their business due to interaction with Japan. I feel that this may happen in the future.
    • Was does this mean for Germany and Europe?
      • In Japan, as everywhere else, innovation is driven by individual ‘heroes’— not by industry associations or government: Europe should even more than today empoyer individuals
      • One way to empower creative European ‘heroes’ is for Europe to introduce as quickly as possible a single, cheap and efficient European Patent
      • Technology cooperation is not an aim in itself, but it should achieve well defined and measurable targets

    2 Gallium-Nitride light emitting diodes (blue LEDs) are changing the illumination industry and our lives

    Thomas Alva Edison invented light bulbs in 1879 (US Patent No. 223, 898). Glass tubes in radio and television receivers have been replaced a long time ago by semiconductors. Semiconductors use far less energy, have a longer operational lifetime, and are much more friendly to the environment.

    About 15 years ago, Shuji Nakamura invented the technologies[1] to replace light bulbs and fluorescent tubes by semiconductors, in same way as this has happened in radios and television receivers a long time ago. Shuji Nakamura invented these technology in a small company, Nichia Kagaku Kougiyou, located in Anan, about two hours by airplane from Tokyo. He achieved these breakthrough inventions essentially on his own and with great personal sacrifice.

    3 Japan is pioneering the mobile internet

    • Today the mobile internet is a major component of the economy of Japan
    • While “third generation” (3G, UMTS) mobile communication systems with 384 kbps data transfer rates is being introduced this year in Europe after many delays, mobile internet deployed nationwide in Japan since 2003 by the Japanese company KDDI already has six times higher speed (2.4 Mbps = 2400 kbps) since several years ago. This higher speed enables for example the transmission of full music works, which is not yet practical in Europe, and contributes to the development of new industries in Japan, which cannot yet thrive in Europe, because the infrastructure is not yet in place in Europe.
    • Mobile music is revolutionizing the music industry. Already today about 20% of music sales is via the mobile internet.
    • Mobile books revolutionize our literary culture. During January 2005 alone, KDDI/AU (Japan’s second largest mobile operator) sold 50,000 electronic books on the mobile internet.
    • Why was the mobile internet developed in Japan and not in Europe? A determining factor is research and development: NTT does considerably more research and development than European telecommunications companies. Therefore, already in 1997, Japan had a national packet switched mobile data network, many years before Europe introduced GPRS (Europe’s first version of a packet switched mobile data network).
    • Japan’s mobile internet was enabled by a small number of heroic pioneers: I would like to emphasize the work by a Japanese woman—Matsunaga Mari. The mobile internet in Europe also owes much to her genius.

    4 Interaction with Japan changes technology industries

    Japan’s technology industries some years ago caused US electronics companies including INTEL and MOTOROLA to restructure totally. Could the German automobile industry expect similar interactions with Japan?

    What is the significance for Germany? Technologies and business models are globally valid. Therefore Japanese innovations, such as light emitting diodes or mobile phones unavoidably reach Germany. Interaction with Japan have forced leading US corporations including INTEL and MOTOROLA to totally restructure: INTEL switched it’s entire business from memory chips to CPUs because of Japanese competition. With increasing interaction between Japan and Germany, I expect similar impact by Japan on Germany in the future.

    As an example, I would like to mention the automobile industry sector. Toyota’s market capitalization is US$ 122 Billion, while DaimlerChrysler’s is around US$ 45 Billion, almost three times smaller. It is therefore obvious that Toyota by increasing business activities in Europe, can have major impact on the largest European car companies. Similar factor three ratios exist between the valuations of Honda and Volkswagen, Nissan and BMW: Honda as well as Nissan enjoy about three times higher valuations by the international investment community than Volkswagen and BMW. I recommend therefore European companies not to neglect Japan.

    As an example, we are at present preparing project work with a US company, which will invest about US$ 2 Billion globally this year in new production—100% of this high-technology production investment will be in Japan.

    5 Empower individual inventors and engineers: The European Patent

    Researchers and companies in Japan and the USA have a great home advantage compared to European researchers and companies, because Japan and the USA have a simple and cost efficient patent system. The table below, taken from an official EU-Website[2] shows that obtaining patent protection for Europe is much more complicated and much more expensive than for USA and Japan. In actual fact, the real situation is even more dramatic than the official table from the EU website shows: in real life, US patents are obtained much cheaper than shown in this table, and obtaining patent coverage for all European countries is much more expensive than the case of 8 countries shown in the table, which only gives protection in a minority of European countries.

    A cost efficient and simple European Patent is necessary to correct this European home-disadvantage

    6 Why technology cooperation?

    An eminent US committee of experts some time ago examined technology cooperation with Japan and optimization with respect to US interests. This committee concluded that technology cooperation is not an aim in itself, but there should be measurable targets. The committee found that a suitable target is the creation of highly paid employment in the USA.

    I would recommend, that in case increased technology cooperation with Japan is discussed during the German Year in Japan, that in the same way as the USA did, also Germany examines technology cooperation with Japan overall, and orients technology cooperation towards measurable targets. I can well imagine that creation of highly paid employment in Germany could also be a good way to measure the value of individual cooperation projects.

    7 My recommendations for Germany and Europe:

    • In Japan as anywhere else, innovation and break throughs are driven by single individuals, not by institutions or government authorities. Therefore: empower individual researchers and developers and engineers
    • A user friendly, quick, simple and cost efficient European Patent should be introduced to remove Europe’s handicap for research and innovation compared to US and Japan
    • For many German companies the best strategy is not China or Japan, but: China and Japan
    • For many US companies Japan is the largest and most important foreign market. For a long time, Japan has been neglected in Germany. Business with Japan creates jobs in Germany.
    • Technology cooperation with Japan is not an aim in itself. There must be a measurable target. An eminent US committee examined this question, and reached the conclusion that technology cooperation with Japan should create highly paid employment in the USA. I recommend that German technology cooperation with Japan should also be targeted to achieve a desirable target, such as the creation of highly paid employment in Germany.

    Japan technology – References

    1. Shuji Nakamura, Gerhard Fasol, Stephen J. Pearton, ‘The Blue Laser Diode: The Complete Story’, Springer Verlag (Heidelberg, 2nd Edition, October 2, 2000), ISBN: 3540665056
    2. http://europa.eu.int/comm/internal−market/en/indprop/patent/2k-41.htm
    3. Gerhard Fasol, ‘New Opportunities versus old Mistakes: foreign companies in Japan’s high-tech world’, presentation at Stanford University, (Oct 28, 1999)

    Download Gerhard Fasol’s presentation to German President Horst Koehler

    If you need the German original or English translation please contact us:


      Copyright notice: photograph of the The President of Germany Horst Köhler is public domain, see Wikipedia here.

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    • Wireless Japan 2004

      NEC tag multimedia concept phone shown at “Wireless-Japan 2004”:

      Concept model phone by NEC at WirelessJapan-2004 exhibition
      Concept model phone by NEC at WirelessJapan-2004 exhibition

      “Wireless Japan 2004” – much was expected: for example, it wasn’t surprising for anyone that DoCoMo’s i-Mode-FeliCa wallet-phones were center stage of the DoCoMo exhibit with lots of partners demoing wallet-phone applications.

      There were some surprises: In recent Wireless-Japan shows usually the KDDI/AU-design project prototypes were at the center of attention – this year I could not find any. For example, at Wireless-Japan-2002, KDDI/AU showed “Infobar” prototypes a full 16 months before market introduction. Did KDDI/AU decide to keep future design-project releases secret until they hit the market? Could well be so, given Japan’s increasingly ferocious mobile phone competition. Another surprise was Vodafone’s absence – Vodafone in recent years used to have the biggest show.

      On the other hand this time most handset makers showed impressive concept phones, Matsushita/Panasonic under the heading “Beyond 3G”. The image shows NEC’s concept design study of a flexible multimedia phone: this phone has two screens which can be bent together, and used jointly as a larger screen.

      Copyright 1997-2013 Eurotechnology Japan KK All Rights Reserved

    • Briefing about Japan’s high-technology business world for Mme Nicole Fontaine

      Briefing about Japan’s high-technology business sector for Mme Nicole Fontaine, Vice-Minister for Industry of France

      Tokyo, Friday, September 20, 2002, at the French Chamber of Commerce and Industry in Japan.

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    • M-Commerce in Japan

      Presentation given by Gerhard Fasol, to the Asia/Pacific – Midwest Business Conference
      Panel Presentation “E-commerce in Asia”, on Wednesday April 10, 2002, 8:00-9:30am, organized by the US Department of Commerce and the Illinois District Export Council.

      Copyright·©1997-2013 ·Eurotechnology Japan KK·All Rights Reserved·

    • i-Mode: business models for mobile communications

      Full day tutorial by Gerhard Fasol, organized by Seminario Internacional Prisma, held at the Hotel Metropolitan, Lisboa, March 21, 2002.

      Attendance: about 50 executives from Portugal’s telecom operators, major consulting firms, and IT professionals attended the full day tutorial.

      Download and update presentation as a pdf-file

      Copyright·©1997-2013 ·Eurotechnology Japan KK·All Rights Reserved·

    • Foreign companies in Japan’s high-tech markets: new opportunities versus old mistakes (Lecture at Stanford University)

      Foreign companies in Japan’s high-tech markets: new opportunities versus old mistakes (Lecture at Stanford University)

      Success stories vs failure. Why some foreign companies succeed in Japan’s high tech sector, and why others fail.

      Stanford University Japan Technology Center lecture by Gerhard Fasol, given in 1999 – most still applies today!

      New opportunities vs old mistakes – foreign companies in Japan’s high-tech markets
      Stanford University lecture, given on October 28th, 1999 – most still applies to day as in 1999

      This lecture was given on October 28th, 1999 to an audience of Stanford University faculty, students, post-docs and alumni working in Silicon Valley firms. Although this lecture is now some time ago, much of what was said still is true today. As an example, our recognition of the interplay of “old Japan” vs “new Japan” is still extremely relevant today, with old traditional corporations coexisting with new venture start-ups, some of which, like SoftBank and Rakuten have grown to very large size even on a global scale.

      Stanford University Japan Technology Center lecture: outline

      (note that some statistical data have changed since this lecture was given, the main change is the growth of China, for example today Japan is not the second, but the third largest economy after China).

      • Why is Japan important?
        • Japan is the world’s second largest market
        • 60%-70% of Asia’s economy is in Japan
        • 10%-20% of the world’s internet/telecom/e-commerce markets are in Japan
        • Some important recent high-tech breakthroughs come from Japan, e.g. blue LED and lasers, mobile internet, high-speed train system, mobile payments and e-money
        • For US corporations Japan is in general the most important/largest foreign market & competitor & partner, eg Apple, Amazon.com, Starbucks…
      • “Old Japan” versus “New Japan”
        • The “old official Japan” may fade into irrelevance, large sections (60%) of Japanese society were excluded from equal access to the “old Japan”, e.g. women, Korean residents, foreign nationals, “half”-people….
        • A “new Japan” is emerging: e.g. Nichia, SoftBank, Don Quichote, etc
        • Education is a major problem
        • Foreign corporations should tune into the “new Japan” new
      • Opportunities which never existed before
        • Foreign corporations for the first time ever can hire top Japanese performers
        • For the first time ever foreign corporations can acquire Japanese corporations on a meaningful scale
      • Some typical mistakes of foreign companies in Japan
        • Manage Asia from Singapore or Hong-Kong (thats like managing All-Europe operations from Tel-Aviv or Reykjavik)
        • Hire the wrong people (wrong Japan-CEO, wrong peronnel, e.g. too much emphasis on English vs true performance or technical excellence)
        • Partnerships or joint ventures with wrong partners or wrong expectations
        • Enter Japan, build R&D labs etc without first planning strategy and aims
        • Forget to do the homework (there is Gigabytes of information you better learn about Japan before you start, training on the job increases risks)
        • Be too fascinated by cherry blossoms & be too optimistic or too pessimistic about Japan
        • Taking things for granted in Japan, which are not:
          • brand recognition
          • Japanese consumer & customer habits and needs
          • Assume global corporations have the same depth as you are used to elsewhere in the world

      Copyright (c) 1999-2019 Eurotechnology Japan KK All Rights Reserved

    • New opportunities versus old mistakes in Japan

      Foreign companies in Japan’s high-tech markets

      Stanford University US-Japan Technology Management Center Autumn 1999 Seminar Series: ” The Transformation of R&D in East Asia and Japan”

      Thursday, October 28th, 1999: 16:15pm US-Japan Technology Management Center, (Skilling Lecture Theatre)

      (was transmitted by Stanford’s TV to 100s of Silicon Valley companies)

      Copyright 2013-2019 Eurotechnology Japan KK All Rights Reserved

    • Physics in our global market place

      Gerhard Fasol gave an invited plenary talk at the 11th General Conference of the European Physical Society EPS-11 on Thursday, September 9th, 1999, 11:50am – 12:30pm (40 minutes).

      Topic: “Physics in our global marketplace”