Japan is a couple of years ahead of Europe and US in mobile communications by most measures.
What are GOOGLE and YAHOO doing in Japan’s mobile sector?
GOOGLE partnered with KDDI (Japan’s No. 2 mobile operator with about 25 million mobile subscribers) to develop mobile search.
YAHOO-Japan made a large step forward when SoftBank acquired Vodafone’s Japan operations in March this year.
SoftBank’s latest mobile phones include a “Y” = YAHOO button:
![SoftBank's Yahoo button](https://i0.wp.com/www.eurotechnology.com/cc/cc20060828_google/cc.20060826sh705.jpg?resize=450%2C450)
Yesterday, August 26, 2006, SoftBank opened it’s new flagship store in Tokyo-Roppongi including a YAHOO-Spot:
![SoftBank opens Yahoo-spots within the SoftBank stores](https://i0.wp.com/www.eurotechnology.com/cc/cc20060828_google/cc.20060826.interior.jpg?resize=450%2C500)
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