YAHOO and Google’s mobile strategies

Japan is a couple of years ahead of Europe and US in mobile communications by most measures.

What are GOOGLE and YAHOO doing in Japan’s mobile sector?

GOOGLE partnered with KDDI (Japan’s No. 2 mobile operator with about 25 million mobile subscribers) to develop mobile search.

YAHOO-Japan made a large step forward when SoftBank acquired Vodafone’s Japan operations in March this year.

SoftBank’s latest mobile phones include a “Y” = YAHOO button:

SoftBank's Yahoo button
SoftBank’s Yahoo button

Yesterday, August 26, 2006, SoftBank opened it’s new flagship store in Tokyo-Roppongi including a YAHOO-Spot:

SoftBank opens Yahoo-spots within the SoftBank stores
SoftBank opens Yahoo-spots within the SoftBank stores

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