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Social media revolutionize how we market brands (Ray Bremner, President & CEO, Unilever Japan)

Ray Bremner, President & CEO of Unilever Japan gave a talk at Waseda University From Advertising to consumers to mattering to people My key take-away is that social media have made the top-down “begin told” way of advertising obsolete, and replaced it by finding, sharing and engaging. About Unilever: Unilever was founded in 1929 by […]